Vertical: Gaming

Electronic Arts commissioned INNOV8 to architect and develop a "skinnable" web templating engine, dubbed "Exodus Template System," to allow for highly-customizable game microsites on EA’s online store.

Each game site was entirely configurable via CSS and JavaScript (no HTML modification required), which included rearranging of content modules and custom interactive components.

Using this templating engine we developed custom microsites for the following games: Dragon Age Legends, Fight Night, Kingdom of Amular - Reckoning, Madden 2012, Monopoly Streets, NCAA Football 12, Microbot, Shadow of the Damned, Sims, SSX Deadly Descents, and Tiger Woods 2011.